The harder you try to sell, the greater the resistance.
So many of today’s buyers are distracted, overwhelmed, and isolated. The last thing they want is another sales pitch, call, or email. The harder you try to sell, the greater the resistance. Tom Stanfill is here with the antidote. He explains that, to influence, you need to shift your focus from selling to creating receptivity. He shows you how to:
• Break through the noise and get more meetings
• Open a closed door
• Get anyone to tell you anything
• Change your prospect’s strongly held beliefs
• Use ‘word pictures’ to efficiently deliver your message
Tom Stanfill is CEO and co-founder of ASLAN Training, a global sales enablement company appearing nine consecutive years in the Selling Power Top 20. Since 1996, ASLAN has worked with many Fortune 500 companies, training over 100,000 sellers in over 35 countries. Tom is dedicated to helping sellers eliminate buyer resistance and cultivate receptivity. He is a featured columnist for CEO World and the author of UnReceptive: A Better Way to Sell, Lead & Influence.
If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. If you haven’t seen all Audible.com has to offer, you don’t know what you’re missing. Sign up for a free trial at audibletrial.com/businessgrowth.
Listen to the entire episode at Accelerate Your Business Growth.