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Is Brand Tracking Worth It? with Angeley Mullins

Angeley Mullins joins our host Diane Helbig to talk about brand tracking. Discover what brand tracking is, and why it is worth the effort. Angeley Mullins is the CMO & CGO at Latana, an AI-Powered brand tracking solution, designed to help brands make better marketing decisions. 'Brand' is perception and perception drives human behavior.

If you can understand human behavior, then you can predict consumer behavior.

Latana is a leading Berlin-based B2B startup. Angeley and the Latana team help users worldwide to understand key brand insights for both themselves and their competitors. If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today.


If you haven’t seen all Audible.com has to offer, you don’t know what you’re missing. Sign up for a free trial at audibletrial.com/businessgrowth.


Listen to the entire episode at Accelerate Your Business Growth.

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